At Little Fish Toys we respect your privacy. We will only use the information you provide us in accordance with the Data Protection Act 1998.

When you place an order we collect your name, e-mail address, mailing address, phone number and credit card information. We may record which products you are interested in and which products you purchase. We may use this information to inform you of any new products or special offers we think may be of interest to you, or about changes to our website.

We will NEVER sell, trade or rent your contact details to any other organisation. Nor will we share any other information we collect about you with third parties. We do not hold your credit card information.

We will only send you promotional e-mails in the future if you have asked us to or have previously ordered from us. We may send you information regarding the progress of your order by e-mail. In all e-mails from us you will have the option to opt out of further e-mails and we will respect your decision.

We have ensured information supplied to us is held securely. You have right to access any personal information you have supplied to us in accordance with the Data Protection Act 1998. For your protection, we may ask proof of your identity before allowing access to your personal information.